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管理学workshop:Heart for Comfort and Mind for Distraction
发布日期：2017-09-28 03:27 来源：大陆成人直播-成人直播中文
Heart for Comfort and Mind for Distraction:
The Effect of Decision Style on Mortality Salience Coping Strategy
Time: September 28th, 2017 (Thursday) 12:30 -14:00
Location: Wanzhong Building（万众小教室）, National School of Development, Peking U.
Speaker: 陈增祥，中山大学国际金融学院副教授。
Abstract
Death-related thoughts are impossible to avoid. To deal with death anxiety, people might directly cope with the anxiety induced by death-related thoughts by seeking comfort from familiar people or things. Alternatively, they might try to distract themselves from thinking about death. However, it is unclear when and how these two strategies are chosen. Five experiments demonstrate that decision style determines the strategy they use to cope with mortality salience and that these strategies generalize to consumer choice behavior. An affective decision style leads people to cope with death anxiety by avoiding exploratory consumption (e.g., avoiding novelty and variety in consumption decisions) whereas a cognitive decision style makes people try to distract themselves by exploration (e.g., choosing novel and diverse options) in an unrelated consumer choice situation. These effects were observed regardless of whether decision style was measured as an individual difference (experiment 1), activated situationally (experiment 2, 3 and 5) or caused by task-related features (experiment 4). The avoidance of exploratory consumption (reflected in a preference for less novelty or variety) was a manifestation of comfort-seeking whereas a stronger preference for exploratory consumption was the result of a desire to distract oneself from thinking about death.
Bio
中山大学国际金融学院副教授，硕士生导师，中山大学“百人计划”引进人才。美国密西根大学罗斯商学院访问学者，中国管理现代化研究会营销专业委员会常务理事。陈增祥博士的研究聚焦于市场营销领域的品牌管理与消费者行为研究。迄今为止主持多项国家级科研基金，并已在国内外重要期刊发表超过20多篇的中英文论文，包括《Journal of Consumer Psychology》、《International Journal of Research in Marketing》、《Journal of Travel Research》等以及国内重要期刊如《南开管理评论》、《中国工业经济》、《营销科学学报》等。他的论文还多次获得中国营销学界的学术奖，包括中国营销科学学术年会（JMS）优秀论文奖（2011/2014）和中国高等院校市场学研究会最佳论文奖（2016）。
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大陆成人直播
-
管理学workshop:Heart for Comfort and Mind for Distraction
发布日期：2017-09-28 03:27 来源：大陆成人直播-成人直播中文
Heart for Comfort and Mind for Distraction:
The Effect of Decision Style on Mortality Salience Coping Strategy
Time: September 28th, 2017 (Thursday) 12:30 -14:00
Location: Wanzhong Building（万众小教室）, National School of Development, Peking U.
Speaker: 陈增祥，中山大学国际金融学院副教授。
Abstract
Death-related thoughts are impossible to avoid. To deal with death anxiety, people might directly cope with the anxiety induced by death-related thoughts by seeking comfort from familiar people or things. Alternatively, they might try to distract themselves from thinking about death. However, it is unclear when and how these two strategies are chosen. Five experiments demonstrate that decision style determines the strategy they use to cope with mortality salience and that these strategies generalize to consumer choice behavior. An affective decision style leads people to cope with death anxiety by avoiding exploratory consumption (e.g., avoiding novelty and variety in consumption decisions) whereas a cognitive decision style makes people try to distract themselves by exploration (e.g., choosing novel and diverse options) in an unrelated consumer choice situation. These effects were observed regardless of whether decision style was measured as an individual difference (experiment 1), activated situationally (experiment 2, 3 and 5) or caused by task-related features (experiment 4). The avoidance of exploratory consumption (reflected in a preference for less novelty or variety) was a manifestation of comfort-seeking whereas a stronger preference for exploratory consumption was the result of a desire to distract oneself from thinking about death.
Bio
中山大学国际金融学院副教授，硕士生导师，中山大学“百人计划”引进人才。美国密西根大学罗斯商学院访问学者，中国管理现代化研究会营销专业委员会常务理事。陈增祥博士的研究聚焦于市场营销领域的品牌管理与消费者行为研究。迄今为止主持多项国家级科研基金，并已在国内外重要期刊发表超过20多篇的中英文论文，包括《Journal of Consumer Psychology》、《International Journal of Research in Marketing》、《Journal of Travel Research》等以及国内重要期刊如《南开管理评论》、《中国工业经济》、《营销科学学报》等。他的论文还多次获得中国营销学界的学术奖，包括中国营销科学学术年会（JMS）优秀论文奖（2011/2014）和中国高等院校市场学研究会最佳论文奖（2016）。
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