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微观workshop:Selling to Consumers with Intransitive Indifference
发布日期：2017-10-12 10:35 来源：大陆成人直播-成人直播中文
时间：2017年10月12日（周四）10:00-11:30
地点：北京大学朗润园万众楼一楼大教室
主持人：汪浩、胡岠
主讲人：Kim-Sau Chung（Hong Kong Baptist University）
题目：Selling to Consumers with Intransitive Indifference(coauthored with Erica Meixiazi Liu and Melody Lo )
摘要：
We are indifferent between two cups of coffee when one differs from the other in having only one more grain of sugar. But such an indifference is not transitive, because eventually, after many enough grains of sugar are added, we will become able to tell one cup is sweeter than the other. When consumers feature intransitive indifference, putting a bad deal alongside a good deal can boost the sale of the latter by helping consumers to better appreciate it. When sellers compete for these consumers, they tend not to undercut each other, because undercutting often go un-appreciated. Instead, sellers segregate into providers of good deals and bad deals, with the formers free-riding the latter in helping consumers better appreciate their good deals, and the latter free-riding the formers in making consumers less hesitant to buy.We are indifferent between two cups of coffee when one differs from the other in having only one more grain of sugar. But such an indifference is not transitive, because eventually, after many enough grains of sugar are added, we will become able to tell one cup is sweeter than the other. When consumers feature intransitive indifference, putting a bad deal alongside a good deal can boost the sale of the latter by helping consumers to better appreciate it. When sellers compete for these consumers, they tend not to undercut each other, because undercutting often go un-appreciated. Instead, sellers segregate into providers of good deals and bad deals, with the formers free-riding the latter in helping consumers better appreciate their good deals, and the latter free-riding the formers in making consumers less hesitant to buy.
主讲人简介：
Kim-Sau Chung is the Professor at Hong Kong Baptist University. He received his PhD from University of Wisconsin-Madison in 1999. He has fruitful publications including “Role Models and Arguments for Affirmative Action.” at AER as single author, and others at RES, JDE and Econometrica.
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大陆成人直播
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微观workshop:Selling to Consumers with Intransitive Indifference
发布日期：2017-10-12 10:35 来源：大陆成人直播-成人直播中文
时间：2017年10月12日（周四）10:00-11:30
地点：北京大学朗润园万众楼一楼大教室
主持人：汪浩、胡岠
主讲人：Kim-Sau Chung（Hong Kong Baptist University）
题目：Selling to Consumers with Intransitive Indifference(coauthored with Erica Meixiazi Liu and Melody Lo )
摘要：
We are indifferent between two cups of coffee when one differs from the other in having only one more grain of sugar. But such an indifference is not transitive, because eventually, after many enough grains of sugar are added, we will become able to tell one cup is sweeter than the other. When consumers feature intransitive indifference, putting a bad deal alongside a good deal can boost the sale of the latter by helping consumers to better appreciate it. When sellers compete for these consumers, they tend not to undercut each other, because undercutting often go un-appreciated. Instead, sellers segregate into providers of good deals and bad deals, with the formers free-riding the latter in helping consumers better appreciate their good deals, and the latter free-riding the formers in making consumers less hesitant to buy.We are indifferent between two cups of coffee when one differs from the other in having only one more grain of sugar. But such an indifference is not transitive, because eventually, after many enough grains of sugar are added, we will become able to tell one cup is sweeter than the other. When consumers feature intransitive indifference, putting a bad deal alongside a good deal can boost the sale of the latter by helping consumers to better appreciate it. When sellers compete for these consumers, they tend not to undercut each other, because undercutting often go un-appreciated. Instead, sellers segregate into providers of good deals and bad deals, with the formers free-riding the latter in helping consumers better appreciate their good deals, and the latter free-riding the formers in making consumers less hesitant to buy.
主讲人简介：
Kim-Sau Chung is the Professor at Hong Kong Baptist University. He received his PhD from University of Wisconsin-Madison in 1999. He has fruitful publications including “Role Models and Arguments for Affirmative Action.” at AER as single author, and others at RES, JDE and Econometrica.
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