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管理学workshop:科技对消费者的影响
发布日期：2017-12-21 11:47 来源：大陆成人直播-成人直播中文
The Impact of Technology on Consumer Behavior
Time: December 21st, 2017 (Thursday) 12:30 -14:00
Location: Small classroom of Wanzhong Building, National School of Development, Peking U.
Speaker: Hao Shen, Associate Professor of Marketing, Chinese University of Hong Kong (CUHK).
Abstract:
Today, new technology has provided us with much convenience in our daily lives and different ways to express our preferences or opinions. For example, we can order our food online and share our favorite brands with friends by sending texts or voice messages. In this seminar, I will discuss how the use of different interfaces may influence the way consumers think about a product and react toward it. I will answer questions such as: Will touch screens make consumers more likely to choose tasty but unhealthy foods when ordering online? Will sharing comments about a brand through voice recording rather than typing lead customers to feel more connected to the brand? What implications does technology have on us, as consumers and marketers today?
Bio
Prof. Shen is the Director of MSc Program in Marketing and an Associate Professor of Marketing from the Chinese University of Hong Kong. His research interests include social media, culture, and sensory marketing. He has published 16 papers in top-tier journals, received CUHK Young Researcher Award 2011, and was named as a Marketing Science Institute (MSI) 2015 young scholar. Prof. Shen is on the Editorial Review Boards of Journal of Consumer Research and Journal of Retailing. He also teaches an MBA course on the topic of digital marketing.
Your participation is warmly welcomed!
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大陆成人直播
-
管理学workshop:科技对消费者的影响
发布日期：2017-12-21 11:47 来源：大陆成人直播-成人直播中文
The Impact of Technology on Consumer Behavior
Time: December 21st, 2017 (Thursday) 12:30 -14:00
Location: Small classroom of Wanzhong Building, National School of Development, Peking U.
Speaker: Hao Shen, Associate Professor of Marketing, Chinese University of Hong Kong (CUHK).
Abstract:
Today, new technology has provided us with much convenience in our daily lives and different ways to express our preferences or opinions. For example, we can order our food online and share our favorite brands with friends by sending texts or voice messages. In this seminar, I will discuss how the use of different interfaces may influence the way consumers think about a product and react toward it. I will answer questions such as: Will touch screens make consumers more likely to choose tasty but unhealthy foods when ordering online? Will sharing comments about a brand through voice recording rather than typing lead customers to feel more connected to the brand? What implications does technology have on us, as consumers and marketers today?
Bio
Prof. Shen is the Director of MSc Program in Marketing and an Associate Professor of Marketing from the Chinese University of Hong Kong. His research interests include social media, culture, and sensory marketing. He has published 16 papers in top-tier journals, received CUHK Young Researcher Award 2011, and was named as a Marketing Science Institute (MSI) 2015 young scholar. Prof. Shen is on the Editorial Review Boards of Journal of Consumer Research and Journal of Retailing. He also teaches an MBA course on the topic of digital marketing.
Your participation is warmly welcomed!
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北京大学
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