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管理workshop:Responses to Rival Exit: Product Variety, Market Expansion, and Preexisting Market Structure
发布日期：2018-06-25 10:09 来源：大陆成人直播-成人直播中文
Responses to Rival Exit: Product Variety, Market Expansion, and Preexisting Market Structure
Time: June 25th, 2018 (Monday) 10:00 -11:30
Location: 512 Classroom, National School of Development, Peking U.
Speaker: Dr. Charlotte R. Ren,
Associate Professor of Strategic Management
Fox School of Business, Temple University
Senior Fellow, Wharton’s Mack Institute for Innovation Management
Abstract
The departure of major players from a concentrated market often causes dramatic changes in the competitive landscape, yet little research has investigated the strategic implications of rival exit for surviving firms. This study examines analytically and empirically how a surviving firm responds to the exit of its main rival through product variety adjustment and market expansion. Using a unique and novel data set that contains all Best Buy stores in the United States in 2006 and 2010, both before and after the full exit of Circuit City, the authors find that the extent to which a surviving firm adopts both strategic responses is affected by preexisting market structures and that the pursuit of one response is conditioned by the presence (or absence) of the other. Specifically, Best Buy increases its store-level product variety after the full exit of Circuit City; the magnitude of increase is greater when there was a colocated rival in the preexisting market (a colocated market), versus the case of a preexisting market that has only distant rivals (a non-colocated market). Moreover, Best Buy is more likely to open new stores in non-colocated than colocated markets. Further, the magnitude of product variety increase diminishes with the opening of new stores.
Bio
任荣荣博士 (Dr. Charlotte Ren) 现任美国天普大学福克斯商学院战略管理学副教授，兼任美国宾夕法尼亚大学沃顿商学院麦克创新管理研究院的资深研究员。之前，她曾任教于普渡大学和宾夕法尼亚大学。她从加州大学洛杉矶分校（UCLA）获得管理学博士和经济学硕士，从北京大学获得国际政治专业的学士以及法律辅修学位。
任教授的研究方向集中在创新、创业和竞争战略，相关论文发表于Strategic Management Journal, Management Science和Journal of Management等顶级管理学期刊。她的论文曾获2008年管理学会创业分会的IDEA研究奖（Research Promise）。教学上，她获得2017年管理学会创业分会的“创业教学创新奖(Innovation in Entrepreneurship Pedagogy Award)。2018年,她获选为管理学会创业分会的总代表 (Representative at Large) ，任期三年。她在宾夕法尼亚大学创立和主持的Penn Restorative Entrepreneurship Program（PREP项目），致力于帮助新近获释出狱的更生人士创业和重回社会，广受媒体报道。
For further information about the speaker, please visit://www.charlotteren.net/
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管理workshop:Responses to Rival Exit: Product Variety, Market Expansion, and Preexisting Market Structure
发布日期：2018-06-25 10:09 来源：大陆成人直播-成人直播中文
Responses to Rival Exit: Product Variety, Market Expansion, and Preexisting Market Structure
Time: June 25th, 2018 (Monday) 10:00 -11:30
Location: 512 Classroom, National School of Development, Peking U.
Speaker: Dr. Charlotte R. Ren,
Associate Professor of Strategic Management
Fox School of Business, Temple University
Senior Fellow, Wharton’s Mack Institute for Innovation Management
Abstract
The departure of major players from a concentrated market often causes dramatic changes in the competitive landscape, yet little research has investigated the strategic implications of rival exit for surviving firms. This study examines analytically and empirically how a surviving firm responds to the exit of its main rival through product variety adjustment and market expansion. Using a unique and novel data set that contains all Best Buy stores in the United States in 2006 and 2010, both before and after the full exit of Circuit City, the authors find that the extent to which a surviving firm adopts both strategic responses is affected by preexisting market structures and that the pursuit of one response is conditioned by the presence (or absence) of the other. Specifically, Best Buy increases its store-level product variety after the full exit of Circuit City; the magnitude of increase is greater when there was a colocated rival in the preexisting market (a colocated market), versus the case of a preexisting market that has only distant rivals (a non-colocated market). Moreover, Best Buy is more likely to open new stores in non-colocated than colocated markets. Further, the magnitude of product variety increase diminishes with the opening of new stores.
Bio
任荣荣博士 (Dr. Charlotte Ren) 现任美国天普大学福克斯商学院战略管理学副教授，兼任美国宾夕法尼亚大学沃顿商学院麦克创新管理研究院的资深研究员。之前，她曾任教于普渡大学和宾夕法尼亚大学。她从加州大学洛杉矶分校（UCLA）获得管理学博士和经济学硕士，从北京大学获得国际政治专业的学士以及法律辅修学位。
任教授的研究方向集中在创新、创业和竞争战略，相关论文发表于Strategic Management Journal, Management Science和Journal of Management等顶级管理学期刊。她的论文曾获2008年管理学会创业分会的IDEA研究奖（Research Promise）。教学上，她获得2017年管理学会创业分会的“创业教学创新奖(Innovation in Entrepreneurship Pedagogy Award)。2018年,她获选为管理学会创业分会的总代表 (Representative at Large) ，任期三年。她在宾夕法尼亚大学创立和主持的Penn Restorative Entrepreneurship Program（PREP项目），致力于帮助新近获释出狱的更生人士创业和重回社会，广受媒体报道。
For further information about the speaker, please visit://www.charlotteren.net/
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