大陆成人直播

When “How You Decide” Becomes a Status Signal

时间：2025年11月14日10：00

地址: 承泽园333教室

Speaker: 栾墨

Abstract:

How individuals make decisions is often observed by others. Whereas previous literature and marketing practice have identified various ways in which status can be signaled through what decisions individuals make, the authors propose that consumers and content creators can also signal status through how they consume and introduce a novel status signal: a maximizing decision style (i.e. searching extensively to seek the best). The current research shows a positive social function of maximizing: it signals status and, consequently, boosts influence on the audience. This challenges the dysfunctional view of maximizing, and enriches our understanding of status signaling.

Introduction of Speaker

Mo Luan is an Associate Professor of Marketing at the School of Business, University of International Business and Economics. She holds a PhD in Psychology from Tsinghua University. Her research interests focus on consumer psychology and social psychology. Her publications have appeared in journals including the Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Journal of Business Research, and other academic journals.